Its end of the year, almost, and we have the list of top 10 smartphones sold globally. As per Counterpoint Research, the top 10 list of smartphones is led by Apple’s iPhone XR, capturing 3% market share. iPhone XR has been the top-selling model globally in every quarter since Q4 2018. This can also be attributed to the aggressive pricing and upgrade offers by Apple in India, China, and other markets. In the top 10 list, the newly launched iPhone 11 is also there.
Samsung has 3 smartphones in the list, however, it’s surprising that none of them are flagship phones, all are the A-series phones. This signifies masses’ interest in the A-series which are budget phones from Samsung. OPPO’s A9, A5s and A5 also made it to the top 10 list. From Huawei it was the flagship P30 that features in the list. Xiaomi had only one device, Redmi 7A in the top 10. This inclusion is thanks to India that gave over half of the total sales of the model during the quarter.
An interesting perspective here is that the list saw only three flagship phones as compared to five last year. The volume contribution in total sell-through for the top 10 models combined, increased by 9% YoY to capture 17% of the total sales compared to 15% in Q3 2018. However, the combined wholesale revenue of the top 10 models declined 30% YoY. Manufacturers are now offering respectable hardware specifications at a lower cost. Premium phone features are now available in mid-tier phones which is visible in the list. This has also led to a decrease in revenues for manufacturers. The overall global handset profits declined 11% YoY during Q3 2019.