Smartphone shipments fell globally in the 2Q 2019, this is the seventh consecutive quarter of decline. In terms of market share, Samsung maintained the lead with T75.1 million units and grew by 6 percent YoY. As compared to Q2 2018, Samsung market share increased 2 percent to reach 23 percent.
Chinese smartphone manufacturer, OPPO shipped 36.2 million units from 31.9 million units during the same period last year, a rise of 16 percent. Xiaomi shipped 31.9 million units globally as compared to 32.1 million units a year ago which is marginally negative. Although Xiaomi leads the smartphone market in India, globally it stands at number five in the list after Huawei, OPPO, and Apple.
Apple’s struggle with the iPhone continues. Although Apple has been aggressively promoting iPhone XR in India with discounted rates, it has not seen much movement in terms of shipments. Apple shipped 35.3 million iPhones in the second quarter, down 14.6 percent from 41.3 million units one year ago.
A trend that is hurting the growth of smartphone shipments is that consumers are holding on to their smartphones for long without an upgrade or purchasing a new model.
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