As per Gartner, Apple was the leading smartphone manufacturer in the last quarter of 2020. Samsung came in second. Apple gained this position, thanks to the iPhone 12-series with 5G support. Last time Apple surpassed Samsung was in 2016.
However, on the negative side, the sales of smartphones globally dipped 5.4% in Q42020 and 12.5% in total in 2020. This can be attributed to the pandemic that saw many people postponing their decisions to buy or upgrade to a new smartphone.
Once again, gauging the overall 2020, Samsung experienced a year-on-year decline of 14.6% in 2020, however, it still retained its number one global smartphone vendor position. While Xiaomi, Vivo and OPPO gave Samsung a competition. In 2020, Apple and Xiaomi were the only two smartphone vendors of the top five ranking to experience growth.
Huawei recorded the highest decline among the top five smartphone vendors which made it lose the No. 2 position to Apple in 2020. The impact of the ban on the use of Google applications on Huawei’s smartphones was detrimental to Huawei’s performance in the year and negatively affected sales.