Amazon is rolling Alexa Announcements for all Fire TV devices in the U.S., Canada, United Kingdom, Germany, Japan and India starting today. This will incrementally roll-out and not be available for everyone at once. The Annoucement feature announces whatever you say to the device. All one needs to press the microphone button on the Alexa Voice Remote and say “Alexa, announce that the movie is starting,” or “Alexa, announce dinner is ready,” and a short chime will play on all other compatible Alexa-enabled devices followed by the message in the announcer’s voice. To receive an Alexa Announcement, the TV must be on and turned to the Fire TV input. You will receive audible and visual notifications of incoming announcements, playback will pause, and audio will play through any connected external speaker. Once the announcement is finished, media playback will resume automatically.
To manage Announcement settings, one can use the Alexa App on the smartphone, select the Fire TV device from the ‘Devices’ menu and enable or disable this feature.