WhatsApp for Business is ideal for small businesses that do not want to set up an eCommerce site and want to sell their wares to their customers by showcasing the products. Going a step further, WhatsApp has made it easy for people running small businesses and retail units who want to sell their products to their clients via displaying the picture.
Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information but now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.
For each item in its catalog, a business can add information including price, description and product code. WhatsApp hosts these catalogs to save valuable storage space on the phones of both businesses and customers.
The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K. and the U.S. It will be rolling out around the world soon.
Below is a video guide to create catalogs on WhatsApp for Business –