Apple is off to a flying start with its new iPhone 11 sales. The Cupertino-based tech giant has asked its suppliers to increase their production of the iPhone 11 range by up to 10%. Apple launched three new iPhones, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max this year. The demand for the entry-level iPhone 11 and iPhone Pro is strong which has resulted in increased production. This can also be attributed to the fact that the price of the new iPhone 11 has been kept low considering the competition.
As per Nikkei Asian Review, one source has quoted, “This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders,” which were less than for last year’s new iPhone. “After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year,” the source said.
“Demand is good for now. But we have to be careful not to be too optimistic,” one executive-level source told the Nikkei. “I hope that this year’s peak season lasts longer than last year.”
While people have been lauding about the Pro grade cameras that iPhone 11 series offers, it still lacks 5G connectivity that many manufacturers have already come up with. With Europe and other western countries moving towards 5G, Apple has still not included the 5G version of its iPhone. Apple has also realised the fact that in emerging markets like India, price plays an important role, this year its last year model iPhone XR is offered at lowest price at this date. Besides, consumer offers like cashback, discounts and more have also played a role in the sales of iPhone 11 in India. Although this surge is good for Apple, it would be interesting to see, how long this sustains.