Thanks to the shopping festivals, smartphone shipments in India touched a record of 46.6 million units in 3Q 2019. As per, International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, this increase is 26.5% quarter-over-quarter (QoQ) and 9.3% year-over-year (YoY). While online sales have been surging, the offline channel is struggling as it has registered a 2.6% YoY decline.
The lower segment, that is smartphones under Rs. 15,000 or US$200 account for 80% of the Indian smartphone market. This quarter, it dropped by 5% points YoY which was grabbed by the mid-segment phones ranging from Rs. 15,000 to Rs. 40,000. The fastest-growing segment in 3Q19 was Rs. 20,000 to Rs. 45,000 which saw double shipments YoY. Thanks to budget premium phones like OnePlus 7, Redmi K20 Pro and others that sold like hotcakes.
The premium segment is continued to be ruled by Apple with a market share of 51.3%. This is thanks to the price drop of the iPhone XR and recently launched iPhone 11 series phones. The feature phone market, accounting for 43.3% of the total mobile phone shipments, registered a 17.5% YoY decline in 3Q19 with shipments of 35.6 million units during the quarter. 4G-enabled feature phones declined 20.3% YoY due to heavy inventory in the channel. The 2/2.5G market also saw a decline of 16.2% in 3Q19.
The top 5 smartphone manufacturers in India are Xiaomi, Samsung, vivo, realme and OPPO.