Letv, now LeEco unveiled its new logo and re-branded itself. The new logo consists of the letters “L” and “E”, conveying the quintessence of the Le Eco world with its simple and elegant design. In addition to the Le Ecosystem logo, LeEco also introduced the logos of its seven sub-ecosystems. The word “TV” has been eliminated from all sub-ecosystem logos, showing that LeEco has fully grown from a video website in 2004 into a full-featured “eco world” integrating Platform, Content, Device and Application.
On this ocassion, LeEco officially launched the new 65-inch Super TV X65, which breaches the RMB 5,000 price threshold of mainstream 65-inch 4K smart TVs. In addition to a giant 65-inch 4K UHD panel, the Super TV X65 features 4K smart TV Mstar 6A928 SoC, quad-core 1.4GHz processor, a flagship quad-core Mali T760 GPU, 3GB RAM and 16GB flash, and supports 60fps H.265/HEVC 4K hardware decoding. The Super TV X65 which combines “ultimate technology, comprehensive ecosystem and disruptive price” is set to raise a new wave of large-screen TV popularization.
LeEco announced that the Super TV X65 will be officially available for purchase on Lemall.com for RMB 4,999 on January 19, in addition to a package offer including an additional wireless speaker (standard price: RMB 1,499) for RMB 5,999. Moreover, the LeEco Super TV Spring Festival Shopping Carnival is slated to take place across all channels on January 17 and 18.
LeEco aims at six million units in Super TV sales in 2016, eyeing the top three or even No. 1 position in the smart TV industry.
LeEco will be making its grand entry into the Indian market on January 20, 2016. Get a peek into Le ecosystem of products on in.LeMall.com.