True to the rumours, Amazon finally announced their first ever smartphone called Fire. The Fire Phone boasts two innovative features – Dynamic Perspective and Firefly. Dynamic Perspective takes advantage of the four ultra-low power specialised cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, real-time computer vision algorithms and a new high-performing and power-efficient graphics rendering engine to allow users one handed gestures, improve gaming and reading experience and sport an enhanced carousel.
Firefly on the other hand, combines Amazon’s catalog of physical and digital content with multiple image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes by simply pressing and holding the dedicated Firefly button.
Amazon has an SDK for both these for developers to take advantage of.
The Fire Phone also boasts Amazon-specific features like Mayday, Advanced Streaming and Prediction, X-Ray, Second Screen and free unlimited cloud storage for photos taken with the device.
Hardware-wise, Fire is no slouch either. It is powered by Snapdragon’s 800 quad-core 2.2GHz processor, 4.7-inch HD display, LTE support, 13 megapixel camera, Wi-Fi, Bluetooth, NFC, dual speakers with Dolby Digital Plus support and internal storage of 32GB or 64GB.
The phone can be pre-ordered today but will ship from July 25 with AT&T as the exclusive partner. It will sell for $199 on two-year contract or $299 for 64GB variant and as an introductory offer, all Fire phone users will get a year of Amazon Prime service for free worth $99.
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