Sony has announced three new Bravia LCD TV series in India. The TVs go for the value-for-money seeking customers to deeply pocketed ones. The BX Series or Basic Series tries to provide basic LCD functionalities at a decent price. The sets are powered by Bravia Engine 3 that produce vivid images and feature live color reproduction, built-in FM Radio, USB and HDMI port, Signal Booster and more. All the television sets are HD ready except for the top-end BX model that supports full HD resolution. The BX Series TVs start from 22-inches and go till 40-inches with price ranging from Rs. 16,900 to Rs. 61,900.
The Bravia Essential EX Series boasts eco-friendliness. The TVs from this range come with features like ambient light sensor, LED backlight and Presence sensor that turns off the TV if it does not find anyone within a distance of 6m.
TVs from this range feature Bravia Engine 3 imaging processor, full HD resolution support, 100Hz Motionflow refresh rate, USB and even supports on-demand Internet that can be accessed via an optional USB Wi-Fi adapter. EX Series has models from 22-inches to 52-inches and price starts from Rs. 17,900 and goes up to Rs. 1,99,900.
The Bravia NX Series or New Experience Series comes with both – beauty and brains. It comes in an exquisite monolithic brushed aluminum, flushed bezel design and integrates a Wi-Fi module that allows users to access online multimedia content from various sites. Additionally, the TVs support full HD resolution, Bravia Engine 3, Motionflow up to 200Hz and internet widgets support. It starts from 32- to 60-inches with price starting from Rs. 45,900 to 3,49,900.