Following the launch of YouTube’s Box Office, Yahoo! India has also launched a similar initiative. The service is known as Movieplex that will allow viewers to watch full length Bollywood movies for free and also allow advertisers to target them with video content. There are just eight movies in the library but hopefully more will be added soon.
“With the increasing demand for online video, both consumers and content providers are looking for a trusted destination where quality content can be consumed in a piracy-free environment at their leisure. Movieplex is an example of how Yahoo! connects people to what matters to them the most and Indian movie lovers now have the best full-length movies available to them at their convenience.”
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