Nokia is all set to enter the Indian smart TV market. Flipkart will facilitate domestic manufacturing and end-to-end sales of the Nokia branded Smart TVs. The TVs will feature audio powered by JBL sound system. This will be HARMAN’s first foray into the television market. The inclusion of JBL by HARMAN is because of Flipkart’s consumer insight that found poor sound quality and experience is a major pain point for consumers purchasing televisions.
Commenting on the partnership, Mr. Adarsh Menon, Senior Vice President and Head – Private Brands, Electronics and Furniture at Flipkart, said, “Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are committed, as always, to bringing best of brands and technology together as we work towards welcoming the next 200 million consumers on our platform.”
“We are very proud of our partnership with Flipkart, providing a powerful sound improvement for the Nokia Smart TV. This is the perfect example of how at HARMAN, we are dedicated to impacting the way consumers experience audio. JBL’s iconic sound is revered by millions of Indians and now we are thrilled to bring this captivating quality in a TV for the first time in the country. With our trajectory of having prior successful collaborations all over the world, we have no doubt that consumers will be able to enjoy a TV with sound that truly pulls them in with immersive experience. That is the JBL sound promise, and we are looking forward to seeing how this will impact the TV market with a strong feature differentiator,” said Mr. Pradeep Chaudhry, Country Manager – HARMAN India.
Other details about the Smart TV is not yet revealed, however, this will be an Android TV and will be made in India.