What do you do if you want to capture premium and affordable device segment? You launch a sub-brand, this is now getting very common with Chinese companies like the OPPO who has a affordable device brand – Realme, Huawei who has Honor and now Xiaomi has come up with POCO in India. POCO focusses on affordable flagships albeit with a few less bells and whistles.
The POCO F1 features Snapdragon 845 processor, 6GB/64GB, 6GB/128GB and 8GB/256GB options to select from. It also supports external micoSD card up to 256GB storage. The phone features a 5.99-inch full HD+ IPS LCD display with a notch that houses the Infrared face unlock technology and the front camera. There is a dual-camera setup of 12-megapixel and 5-megapixel at the rear. The front camera is 20-megapixel. It also features the AI technology for enhanced photography. POCO F1 focusses on gaming and as a result comes with liquid cooling technology. For all-day gaming and usage the phone sports a massive 4000mAh battery with QuickCharge 3.0 support. One of the highlight of the phone is also 4G+ optimisation by Xiaomi, resulting in 275% faster data throughput, this is especially for India. The 6GB version comes with poly-carbonate body and the 8GB/256GB version comes with a Kevlar Aramid fibre rear called as the armor edition. It looks premium and is also scratch resistant. The phone features a Type C USB port for charging and also a 3.5-mm headphone jack.
The POCO F1 comes with MIUI on Android 8.1 with Poco launcher that will also be available for non POCO F1 users from August 29 on Google Play Store. POCO F1 will also get Android P in Q4 2018.
The pricing of 6GB/64GB version is Rs. 20,999, the 6GB/128GB version will retail for Rs. 23,999 and the top of the line 8GB/256GB version will go for Rs. 28,999 (Rs. 29,999 for the Armored edition). Buyers can purchase the device with HDFC Bank cards and avail Rs. 1000 off on the retail prices listed above. The phone will be available from 29th August on Flipkart and Mi.com.