LeEco entered the US market by launching its smartphones and Smart TVs. In the smartphones segment is announced the Le Pro3, its flagship phone powered by Snapdragon 821 featuring 5.5-inch HD display. It features brushed metal back and Gorilla Glass screen with 2.5D curved edges. The Le Pro3 comes with surround sound powered by Dolby Atmos and Continual Digital Lossless Audio (CDLA) technology. The battery in the phone is 4070mAh. In terms of camera, the Le Pro3 has a 16-megapixel rear-facing camera and supports video recordings in 4K. It has an 8-megapixel front camera. The phone comes in gold and gray colours and will retail for $399. It also includes a 3-month free EcoPass membership.
To provide enhanced value to the US market, LeEco will be offering users EcoPass membership along with its products. Under this membership one will get a two years warranty for LeEco phones and three years for Eco TVs. Users will also get 5TB of storage on LeCloud and unlimited storage for photos and videos. LeEco will also offer unlimited movies on Fandoor, priority customer service and discounted prices for add-on content featured in LeApp.
Another phone in the series is the Le S3. It features 5.5-inch. The S3 is powered by Snapdragon 652 processor. Like the Le Pro3 it also features 16-megapixel rear camera and 8-megapixel front camera. The Le S3 is available in gold, gray and rose gold for $249, and includes a 3-month EcoPass membership.
Besides smartphones, LeEco also launched its LeEco Smart TVs. The uMax85 Smart TV boasts 85-inch display with HDR, Dolby Vision, Fluid Motion 1920 Display Technology and Harmon Kardon Audio. The uMax85 will be available on 2 November 2016 at www.lemall.com for $4,999 and comes with a 12-month free EcoPass membership.
It also launched the Super4 X series TV ranging from screen sizes of 43-inch, 55-inch and 65 inches. These TVs feature HDR, Harman Kardon speakers and 3GB RAM and 32GB of storage.
Both series of TV feature LeEco’s EUI user interface and signature LIVE and Le Apps with advanced voice search and Harman Kardon speakers, as well as Android TV and Google Cast technology.
LeEco also previewed its vision of connected screens that includes smart bikes, virtual reality and self-driving electric vehicles.