iBall, an ubiquitous brand for computer peripherals has now entered the highly competitive Indian handset market. Best IT World Pvt. Ltd. who markets the products under the iBall brand has unveiled 10 new phones targeting different set of users.
Starting with the cheapest, the Shaan family consists of three very affordable candybar phones. The S-09, S-108 and S-306 features up to 1.8-inch color display, built-in FM Radio, integrated LED torch and mini-USB port support. The S-108 and S-306 centric features include dual SIM standby support, Bluetooth (S-306 only), camera and mobile tracker.
Next up is Floater, which is a different kind of waterproof phone. As the name suggests, the phone actually floats on the water surface when it is dipped in the water. Apart from its waterproof capabilities, Floater is certified with IP57 standard, which means the phone is safe from dirt and accidental drops (up to 1.6m). The phone has a 1.44-inch display, FM Radio, black list and bunch of PIM functions.
The Flip series consists of two phones – clamshell known as the Flipper and a slider dubbed as Glider. Both phones support dual SIM active standby and supports web browsing (up to GPRS speeds), music player, Bluetooth with A2DP and microSD card slot. The Flipper has two screens – 2.4-inch LCD acting as the main display and 1.04-inch OLED on the front whereas Glider has 2.6-inch LCD.
The Sleec is another interesting phone to be revealed today. It is just 8mm thick and is touted as the India’s thinnest QWERTY phone. Although its UI may not win any customers, it’s the bundled of a leather cover that makes it an attractive buy. Make no mistake though, it is no regular leather cover but comes with a housed-in battery. Just slide in the Sleec into the cover and you can gain additional talk time with the 850mAh (on the cover) and 600mAh (in the phone) batteries. Disappointingly, the battery on the cover is not user-removable. Remaining features include dual SIM active standby support, 1.3MP rear camera and a front VGA cam, Shake sensor to change wallpaper and songs with a shak, 2.2-inch display, torch, FM radio and full QWERTY keyboard.
The Posh phone is for consumers wanting a luxurious-looking phone at cheap price. The phone admittedly looks like a faux-Vertu and comes in a metallic design, dual SIM active standby, 1.77-inch display, shake sensor, 2MP camera, music player, FM Radio, web browsing, 3.5mm headphone jack, Bluetooth 2.0 with A2DP and microSD card slot supporting up to 8GB.
iBall also announced a Touch phone called as Vibe. Vibe will come in two variants – one with Wi-Fi and one without and feature a 3.2-inch touchscreen LCD, handwriting recognition support, 3MP camera, dual Yamaha speakers, FM Radio, music player, Bluetooth 2.1 with A2DP, microSD card slot and 1400mAh battery.
The last phone to be shown was Aasaan from the Senior range targeted at senior citizens. The phone has a 1.65-inch monochrome display but comes with a large keypad, easy-to-read text and a dedicated SOS slide-button at the back. When the SOS button is activated, the phone fires up a loud siren and starts sending SMSes to five pre-configured numbers followed by calling those numbers. Additionally, the phone has FM Radio support, 3.5mm headphone jack and 1000mAh battery.
The iBall phones will start selling from tomorrow in Mumbai with a price starting from Rs.1,250 up to Rs.6,000.