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Nokia and Yahoo! join hands to bring co-brand services on PC and Mobile

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As expected, Nokia and Yahoo! announced their global strategic partnership in New York yesterday. The alliance aims to bring different services to PC and mobile by leveraging each other’s advantages. The partnership will also make both the companies to co-brand their services. For instance:

– Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi.”
– Yahoo! will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as “Ovi Mail / Ovi Chat powered by Yahoo!”
– Nokia and Yahoo! plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need.

The first co-branded services are expected in second half of 2010 while reaching most markets in early 2011.

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