• Home
  • About
  • Contact

Tech Ticker

  • Reviews
  • Mobile Phones
  • Tablets
  • Laptops
  • Gaming
  • Software
  • Television
  • Hardware
You are here: Home / Digital Camera / Sony India launches new camcorders, aims for 85% market share

Sony India launches new camcorders, aims for 85% market share

March 30, 2010 By Kunal Gangar 3 Comments

sony-camcorder-india

 

Sony India has gone offensive in a bid to corner majority of the camcorder market. With an aim to capture about 85 percent of the camcorder market share and achieve 50% growth this financial year, Sony has announced a bunch of camcorders targeting consumers at different price points.

Starting with the most affordable, the DCR-SX44E and DCR-SX63E are priced at Rs. 14,990 and Rs. 16,990 respectively and support standard video recording, 60X optical zoom and a 2.7-inch touchscreen. The only difference between both these camcorders is the storage – DCR-SX44E has 4GB flash memory whereas SX63E has 16GB flash. Both the cameras support MS Pro Duo or SD cards and Sony will bundle a 4GB MS Duo with SX44E bumping the total storage to 8GB.

Moving up the ladder are DCR-SR68E and DCR-SR88E. These camcorders are similar to its cheaper siblings but integrate huge storage. The former boasts an 80GB HDD while the SR88E comes with a 120GB hard drive. The SR68E will go for Rs. 19,990 and SR88E for Rs. 23,990.

Finally, it’s the CX150E, XR150E and XR550E camcorders that support full HD 1080p video recording using H.264 compression and Exmor R CMOS sensor for ultimate low-light performance. The CX150E is priced at Rs. 29,990 and integrates 16GB flash memory, 2.7-inch display, 25X optical zoom and a 3MP sensor to capture still images. Sony is also bundling a 16GB memory card along with it.

The Rs. 39,990 XR150E is the same as CX150E but comes with a 120GB HDD. The XR550E on the other hand, features wide-angle G Lens, 10X optical zoom, 12MP sensor for still images, 3.5-inch screen and 240GB HDD. Its priced at Rs. 59,990.

Product Page

  • Sony India brings A77 DSLR to India
  • Sony Handycam comes with a built-in projector
  • Sony rolls out NEX-FS100 professional camcorder with interchangeable lens
  • Sony India announces A55 and A33 DSLRs

Filed Under: Digital Camera

Worth a read

Aadhaar ID on Google Wallet

Google Wallet Brings Aadhaar Card Support to India

April 28, 2026 By Manav Leave a Comment

Google has added Aadhaar Verifiable Credentials support to Google Wallet in India, allowing users to store their Aadhaar ID directly on their Android devices. Built on Google’s existing partnership with UIDAI, the integration supports selective disclosure, meaning only the relevant identity details are shared with a verifying party. Google says security, privacy, and interoperability are […]

John Ternus to become the new Apple CEO, taking over from Tim Cook

John Ternus Will Be The New Apple CEO

April 21, 2026 By News Team Leave a Comment

Apple has announced that John Ternus will succeed Tim Cook as Chief Executive Officer, effective September 1, 2026. Cook will transition to the role of Executive Chairman of Apple’s board of directors. Cook, who has led Apple since 2011, will remain CEO through the summer to ensure a smooth handover. As Executive Chairman, he will […]

Apple AirTag 2nd Gen

Apple Launches Improved AirTag with Better Range and Sound

January 26, 2026 By Avani Leave a Comment

Apple has officially announced the second-generation AirTag, marking the first major hardware update to its item-tracking accessory since its debut in 2021. The new model pricing remains unchanged but improves the accessory’s findability. a second-generation Ultra Wideband chip, a more powerful Bluetooth antenna, and a louder internal speaker to improve findability in difficult environments. The […]

ASUS ROG XREAL R1 AR Gaming Glasses

ASUS Unveils ROG XREAL R1 240Hz AR Gaming Glasses

January 7, 2026 By Avani Leave a Comment

ASUS Republic of Gamers (ROG) teamed up AR leader XREAL to launch the ROG XREAL R1, the first augmented reality (AR) gaming glasses to feature a 240Hz refresh rate. Designed as a wearable alternative to large-format monitors, the R1 aims to provide high-performance spatial displays for handhelds, consoles, and PCs. Equipped with micro-OLED technology screen, […]

Google AI Plus Plan

Google Launches AI Plus Plan in India with Expanded Access to AI Tools

December 10, 2025 By Avani Leave a Comment

Google has introduced a new subscription plan called the Google AI Plus for users in India, which provides access to its advanced AI models and tools for a monthly fee. The plan aims to bring its latest AI capabilities — from text generation and image editing to video generation and enhanced productivity tools — to […]

Comments

  1. John Hurst says

    March 31, 2010 at 11:38 pm

    In my humble opinion. If Sony wanted to secure 85% of the market in India, they would package a Camcist aiming device with every unit sold. This fixes the problem of being disconnected from the action due to a complete reliance of the LCD screen. The first company to align itself with this mechanical device will see it’s market share soar.

    Reply
  2. DDGoel says

    April 1, 2010 at 4:18 pm

    I want purchase a HD handy cam that has following features

    Maximum optical ZOOM
    Having inbuilt flash/Search light
    Having night shoot features
    More than 5 mega pixel still photo grapy
    Image stabilizer

    My question about new coming handy cam is –
    Why not having night shoot and flash light/search light features in new coming model ?
    Which storage media is more advance features –Memory card base or Hard Disk base ?

    Please send about above on my mail address
    [email protected]

    Reply
  3. Abhijit Gupta says

    October 21, 2011 at 11:22 am

    Thanks for sharing this. I love video photography and recently I purchased Sony DCR-SR88E Camcorder. It has great zooming capacity of 60x optical and 200x digital. In Nov. I would visit Sikkim and this trip would be my first tour with my handycam. I wish I get some amazing videos with my new handy.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Subscribe

New Stories

Assassin's Creed Black Flag Resynced

Assassin’s Creed Black Flag Resynced launches This July on PS5, Xbox and PC

Motorola Edge 70 Pro

Motorola Edge 70 Pro launched in India with massive 6,500mAh battery and 144Hz AMOLED display

John Ternus to become the new Apple CEO, taking over from Tim Cook

John Ternus Will Be The New Apple CEO

GeForce_NOW

NVIDIA GeForce NOW officially hits India: Everything you need to know

Vivo-T5-Pro-5G-India-Launch-Battery-Specs.

Vivo T5 Pro Launched in India: features a massive 9,020 mAh battery and 144Hz AMOLED Display

More Stories

© Copyright 2018 Tech Ticker · All Rights Reserved · Privacy Policy · Terms of Use

We use cookies to ensure that we give you the best experience on our website.