In an interview with Gamasutra, SCEA’s marketer Peter Dille confessed that PSP is a victim of piracy and is losing considerable amount of its sales because of it. “I’m convinced and we’re convinced that piracy has taken out a big chunk of our software sales on PSP”.
Calling it “sickening”, piracy has contributed to around 50 million of potential lost sales and developers are the most who lose from it. “It’s not good for us, but it’s not good for the development community, around 50 million potential game-sales may have walked the plank, and that the piracy-tackling capabilities of older hardware may be a problem.”
The fact that older hardware which is hackable and available freely in the market makes matter worse for Sony. They cannot undo it and going a “multi pronged approach” to combat it is the only way. They will pursue legal help as well as educate customers the repurcussions of pirated games.