In a somewhat shocking announcement, Apple has made it clear that the upcoming Macworld expo will be its last and it won’t participate in the future. As fanboys were really gearing up to watch Jobs’ last Macworld keynote, they also announced that the opening keynote speech will be addressed by Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing and not by Steve.
Steve’s absence from the event definitely fuels some speculation but Apple maintains that this decision was a conscious one. The expos were just a way to give their products more exposure and with Apple Retail Stores and its website having more reach, it makes no sense to participate in such expos.
To further substantiate its reason, Apple claimed that they have withdrawing from certain events like NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris in recent years.