Sony has sparked out a controversy with its latest ads running all over Holland. The ads are displayed for the launch of ceramic white version of PSP which depicts a white woman threatening a black woman, clearly leading to racism. However, speaking to GamesIndustry, Sony had a different story to say.
A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland.
[Image Via Neogaf]