Tech Ticker

Keeping its weird name debate aside, bookseller Barnes & Noble announced its Nook e-book reader yesterday. Nook has been priced as same as Kindle ($259) but scores on a lot of fronts than Amazon’s offering. The most visible change is the integration of two screens – e-ink display for reading and a color touchscreen flick through the book titles.

Internally, there’s 3G powered by AT&T and Wi-Fi, PDF files support, LendMe technology that allows user to lend their books to friends for up to 14 days at a time and Reading Now feature that makes reading possible on different devices than Nook.

There’s 2GB internal memory capable of holding up to 1500 books or pop in a 16GB microSD card to hold up to 17,500 books.

Nook will start retailing from late November but B&N is taking pre-orders now with an incentive of Malcolm Gladwell’s The Tipping Point to first 10,000 pre-bookers.

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