Apple hunts Microsoft’s Laptop Hunters with the new ad

Apple released the Elimination ad that takes on the Laptops Hunters campaign. Apple didn’t defend the Mac prices (which was Laptop Hunter’s distinguishing point) but instead attacked PC’s weak points like slow processor, crash and virus prone et al.

The ad shows Megan, a potential computer buyer who wants to have a fast processor, big screen and no viruses, crashes or headaches. No prizes for guessing which computer she zeroes in.

Apple also released Customer Care and PC Choice Chat ads that are as amusing as Elimination but does not go for the Microsoft campaign.

Watch the ad over here.

[Via Engadget]

• Apple releases new Get a Mac ads
• I’m a PC and I’m cheaper than a Mac
• Nokia takes a jab at Apple with “iDoalotmore” campaign
• Microsoft bites Apple again, this time with Zune Pass