Google-owned YouTube India has struck a deal with movie publishers to showcase a new Bollywood movie every month for free. The first movie to be showcased on YouTube Box Office is Band Baaja Baaraat, starring Ranveer Singh and Anushka Sharma and in addition to the blockbuster movie of the month, users will also be able to watch over 1500 titles on the Box Office channel.
Google says the channel will be restricted to users only in India and will be IP blocked for users in other countries.
As for monetizing this initiative, YouTube has roped in Intel as the channel sponsor and will share revenues with movie publishers.
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