The two major obstacles that app stores face is consumers sharing their card details to purchase apps or worse, they don’t have a card at all! The end result is the potential piracy of apps. Operator Billing is a probable solution to attack these problems and Microsoft seems to agree, which is why they’ve announced the operator billing partnership with Idea Cellular.
A Lumia user won’t have to share his/her credit/debit card details and can purchase apps or games that will be directly billed to his monthly phone bill or deduct from the prepaid balance.
The partnership makes Idea the first operator to offer operator billing on the Windows Store and gives easier access to user to over 550,000 apps.
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