Gionee, the new entrant to the mobile phone market for sure wants to grab some market share in the Indian mobile industry. They have been actively airing their TVCs to target the Indian audience. However, not everything that is marketed well, sells. Gionee believes in this and have delivered devices that really give renowned Android manufacturers run for their money.
Sometime back we had reviewed Gionee Elife E6 and though the device was aesthetically pleasing, the mediocre performance was an issue. However, things have changed this time with the Elife E7. We take a detailed look.
The E7 is advertised as the phone with professional like camera capturing features. However, there is more to it than just a good camera.
The E7 is available in two storage options, 16GB and 32GB. Besides storage the other difference that the model carries is the RAM. The 16GB device comes with 2GB of RAM and 32GB sports 3GB.
The phone is powered by Qualcomm Snapdragon 800 quad-core processor clocked at 2.2GHz. Thanks to this, the device never feels sluggish. One must admit that the E7 looks pretty different from the E6. E7 has a curvy back with the camera protruding at the top.
The 5.5-inch screen is made up of Gorilla Glass 3 that offers protection against scratches. The Full HD screen is sharp has a pixel density of 400 ppi. The unibody phone houses the non-removable battery and has a SIM card tray placed on the side of the device.
The phone has a 2500mAh battery that lasts more than a day with moderate usage like calling, texting, being online 24×7 via WiFi or 3G network. This is pretty good considering many smartphones today run out of juice before you even reach home from the office.
E7 runs its own phone interface called Amigo that takes inspiration from the IOS. There is no App menu so all the apps show up on the home screen. On the software front, the phone is powered by Android 4.2 and comes with few pre-installed applications which I feel are not worth the same. Connectivity wise, the phone features Bluetooth, Wi-Fi, HSPA and NFC.
The camera captures good pictures with plenty of options to tweak. The primary camera is 16-megapixel while the front facing camera is 8-megapixel, giving an excellent high-resolution option for selfies. The picture quality captured by the E7 is good. The camera also captures equally good pictures in low-light.
The only-gripe we think Elife E7 has the slow rollout of Android updates since development could become a bit slower with the Amigo OS (the skin) that the phone comes pre-installed with.
With good specifications and high camera features, the 16GB version of Elife E7 is currently retailing around Rs.25,000 and 32GB for Rs.29,000, making it a good value for money device compared to the offerings from other companies like Samsung, HTC etc.
Rating: 
Pros: Camera, Performance
Cons: Amigo UI could be a hit or miss
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