National mobile manufacturers are aplenty in India but the fact that most decide to just import the devices from Chinese OEMs, brand and sell them, it becomes a bit hard to differentiate and compete with other reputed brands. Things however, can change with this initiative from Qualcomm. The Qualcomm Reference Design is a “pre-cooked” solution that will allow companies to choose from a variety software and hardware components, user interface and even the testing tools to create their own device.
Qualcomm believes such initiative can help Indian handset makers to design and manufacture devices within the country, export them and of course launch the Snapdragon-equipped devices in the Indian market at affordable price points.
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