Sony launches new Bravia TVs, touts something for everyone

Sony announced three distinct series in the Bravia range of TVs – the entry-level BX, the step-up EX and the flagship HX.

Entry into the Sony line begins with the BX series, with the BX450 delivering a vivid Full HD 1080p picture with bright images and color. Clear Resolution Enhancer and Digital Noise Reduction provide clear, well-defined images with reduced picture noise.

Consumers wishing to step into Internet-connectivity and Edge LED backlighting need not sacrifice picture quality with Sony’s out-of-the-box Wi-Fi-ready (adapter included) EX640, debuting in the first quarter of the year. The EX series uses Motionflow XR 240 processing, delivering brilliant Full HD 1080p resolution, and integrates Clear Resolution Enhancer providing a vivid, clear, life-like picture.

Sony’s HX850 and HX750 debut in the first quarter of 2012 and the HX850 carries forward Sony’s distinctive Monolithic design incorporating Gorilla Glass by Corning, allowing for thinner, lighter and stronger screen material. Complete with X-Reality PRO and Motionflow XR 960, the HX850 is a fully Internet-connected television with built-in 3D, delivering a premium viewing experience when on, and a stunning addition to home décor even when off. The HX series of TV also comes with Skype embedded. However, you need to buy the Sony camera and microphone that are sold separately to enjoy free widescreen Skype-to-Skype video calls.

New 2012 Bravia models include the following:

BRAVIA HX850-series LED LCD HDTV with 3D
– Brilliant Full HD (1080p) picture quality with Dynamic Edge LED backlight with Local Dimming
– X-Reality PRO Engine with 3D Super Resolution
– Motionflow XR 960 technology
– Frameless Monolithic Design with Corning’s Gorilla® Glass and OptiContrast Panel Technology
– Built-in Wi-Fi® (802.11n)
– Skype ready
– One-touch access to the Sony Entertainment Network™ and apps
– Screen sizes include 55-inch class (54.6” diag.) (KDL-55HX850), and 46-inch (diag.) (KDL-46HX850)

BRAVIA HX750-series LED LCD HDTV with 3D
– Brilliant Full HD (1080p) picture quality with Dynamic Edge LED backlight with Frame Dimming
– X-Reality™ Engine
– 4x High Speed 3D Panel with Motionflow™ XR 480 technology
– Built-in Wi-Fi (802.11n)
– Skype ready
– One-touch access to the Sony Entertainment Network™ and apps
– Screen sizes include 55-inch class (54.6” diag.) (KDL-55HX750), and 46-inch (diag.) (KDL-46HX750)

BRAVIA EX640-series LED LCD HDTV
– Brilliant Full HD (1080p) picture quality with Edge LED backlight
– Motionflow™ XR 240 technology
– Clear Resolution Enhancer
– Wi-Fi® (802.11n) LAN-ready with in-box Wi-Fi adaptor
– Sony Entertainment Network™
– Screen sizes include 55-inch class (54.6-inch diag.) (KDL-55EX640), 46-inch (diag.) (KDL-46EX640) and 40-inch (diag.) (KDL-40EX640)

BRAVIA BX450-series LCD HDTV
– Full HD (1080p) CCFL backlight LCD HDTV
– 60Hz panel with Clear Resolution Enhancer and Digital Noise Reduction
– USB Media Player
– 2 HDMI inputs
– Screen sizes include 46-inch (diag.) (KDL-46BX450) and 40-inch (diag.) (KDL-40BX450)

BRAVIA BX330-series LCD HDTV
– 60Hz panel with Digital Noise Reduction
– USB Media Player
– 2 HDMI inputs
– Screen size is 32-inchclass (31.5” diag.) (KDL-32BX330)