AMD, owners of ATI have decided that they’ll drop the ATI brand name by end of this year. This decision is a result of an internal marketing research done by the company that claims that AMD is perceived as a superior brand than ATI. Moreover, AMD is said to be competitive than ATI when compared to other GPU makers, say Nvidia.
Anandtech says the brand change will start with the introduction of Ontario – AMD’s GPU and CPU on a single die – and will launch a Radeon HD GPU that will be marketed under the AMD brand.
bu-bye ATI