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Motorola’s smartphone success will depend on quantity not quality

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Motorola Android

 

Motorola’s huge loss in the cellphone business is not news to everyone but the fact that they’ll adopt a different strategy to revive the sales is an interesting one. According to analysts, Motorola won’t be looking to take a dig at smartphone biggies like Apple or RIM but will go for the lower-end of the smartphone market. It will not have the aesthetic appeal like the RAZR phones but a mass market Android smartphone for around $300 could help them grab some market share, many believe.

Motorola is expected to bring the new devices just in time before the holiday season and will be instrumental in laying the path for Motorola’s future.

[Via BusinessWeek]

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