Nokia’s mass market touch phone has toppled iPod and ilk to become the number one music player in the UK market. The research carried out by GfK includes data from Jan 8 – Mar 14, 2009 and defines music player that plays music, is portable and has a 3.5mm audio jack – which 5800XM gladly fulfills.
Nokia is definitely upbeat about this (which we can see from the image above) and also about the fact that they have shifted over 3m units since its launch. But as rightly pointed out, we cannot overlook the truth that 5800XM is subsidized by cellular operators while rest of the PMPs are sold at their full retail price. Is the competition justified?
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