Samsung Canada has got a clever Instinctmarketing campaign up on YouTube. Its not a conventional ad but wants the viewer to interact with the video with the help of annotation feature. It gives you two options – to follow the Instinct or make another choice. Clicking on any of them will lead to a new video based on the option you chose. Very nicely done indeed!
Click the link here to watch it as annotations don’t work on embedded videos.
[Via AdLab]
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