Tech Ticker

You are browsing the archives of marketing.

  Microsoft has released the second ad from its Laptop Hunters series. This time it’s Giampaolo who is more technically savvy and emphasizes on value for money rather than paying more for a brand. Needless to say he picks up a PC (HP again!) because he felt Macs are pricey because of its aesthetic appeal.

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion   We know this already but Microsoft has officially declared that owning an Apple product is only possible when you have extra cash to blow off. Lauren has $1000 to spend on her laptop packed with a decent configuration. No prizes for guessing who will [...]

  Dell has let loose another teaser of its sleek and sexy Adamo laptop. The video shows off robots cutting out unibody metal sheet to create the laptop. Needless to say, we can’t wait to have our hands on this one. For live pictures, click here. Dell Adamo

  My skepticism about this ploy doesn’t matter because Samsung India thinks giving out a mid-range phone with every purchase of a laptop will help them spur the notebook sales. The phone that will be offered to the consumers is J700 slider phone valued at Rs. 6,089. I don’t know if we can say it [...]

  Steve Ballmer or Steve Jobs – that depends on which company you camp for but the ad from T-Mobile for G1 hits a homerun with this one. The ad will not only get some attention from Google enthusiasts but as well as from Apple and Microsoft fanboys. You know, after watching this ad, we [...]

  Microsoft has released the second installment of its I’m a PC campaign. After Kylie showing her skills or rather the ease of use of Windows, here is 7-year old Alexa who creates a panaromic image in just a few clicks, all thanks to Windows. Don’t worry, MS will eventually reach your age too!

  Dell has got a new teaser up and running on Adamo’s website. The teaser as you would expect, is a teaser which reveals nothing but asking users to signup for the Adamo ‘love story’. Dell unveiled Adamo last month at the CES and it was sort of a cold launch with just the prototype [...]

  Microsoft UK is running an unusual viral campaign to promote its Bluetrack technology. We have already seen a couple of mice before featuring Bluetrack technology which is in fact nothing but the freedom for the mouse to work almost on every surface. The video shows a real mouse doing a stunt from an airplane [...]

  Apple released a couple of new advertisements from its ‘Get a Mac’ campaign. Needless to say, the potshot taken at PC is amazing, especially in the second Bean Counter ad. Hit the play button for a chuckle.    

  UPDATE: Click here on how to find that ad. Sorry PS3 gamers it doesn’t work for you’ll. Politicians have a lot of work to do to attract different people from different walks of life. Barrack Obama for example is trying hard to lure gamers to vote for him. Check the screenshot above as he [...]

  Attracting techies to attend a Yoga session is not that easy. You need an equally creative tech line to please them. Even Yoga expert Baba Ramdev had to take Google’s support to make a billboard ad somewhere in Gurgaon for his Yoga camp. Pranayama [Via Labnol]

  So the other day we saw a marketing gimmick from Samsung showing how its SSD survived a 3-storey fall. And today I present a Lenovo ThinkPad commercial giving us the Grandma Proof. The idea is obviously farfetched but the ad delivers the message that ThinkPad notebooks are solidly built and can endure almost everything. [...]

  Samsung Canada has got a clever Instinctmarketing campaign up on YouTube. Its not a conventional ad but wants the viewer to interact with the video with the help of annotation feature. It gives you two options – to follow the Instinct or make another choice. Clicking on any of them will lead to a [...]

  Deodorant manufacturer Right Guard wanted a novel solution to market their product and they came out with Pitvertising. The actual theme of this Pitvertising is that the ads are displayed on the LCD which is placed in the shirt below the person’s armpits. Rightfully a novel solution but may not be a successful one. [...]

  Samsung Electronics who is the official wireless communication partner for this year’s Beijing Olympics has gifted 1000 G618 Olympic to Chinese Olympians. The phones carry Olympic themed ringtones and wallpapers and will be the official phone for China. Considering from the marketing perspective, these phones wouldn’t have cost them much as the ROI will [...]