Gotta love Nokia for their bold marketing. First they poked RIM with their Whatsapp messaging campaign and now they’re back trying to do something similar against Apple. iPhone 4 made its way out in India today and so did Nokia’s new “iDoalotmore” campaign.

As the name goes, Nokia tries to undermine Apple’s iDevice by emphasizing on different features present in Nokia phones. Check out in detail at the link below.

iDoalotmore

[Via BGR.in]

We’ve seen companies tying up with movie production houses to roll out special edition products but Kingston has announced to launch couple of their products with special packaging. Anyways, if special packaging is what interests you, Kingston has collaborated with 20th Century FOX to launch RIO-themed packaged DataTraveler 101 4GB USB Flash drive and ValueRAM.

For the uninitiated, RIO is based on characters from one of the most popular casual game, Angry Birds.

These products will be launched in India, Taiwan and Thailand by end of this month.

AMD, owners of ATI have decided that they’ll drop the ATI brand name by end of this year. This decision is a result of an internal marketing research done by the company that claims that AMD is perceived as a superior brand than ATI. Moreover, AMD is said to be competitive than ATI when compared to other GPU makers, say Nvidia.

Anandtech says the brand change will start with the introduction of Ontario – AMD’s GPU and CPU on a single die – and will launch a Radeon HD GPU that will be marketed under the AMD brand.

Sony has released a new advertisement for its PSP gaming console. The ad takes a shot at Apple’s iPhone as a gaming platform where Marcus the cool dude with PSP claims iPhone isn’t built for “big boy gaming.” I’m not sure if he’s right because having played on both the platforms I think iPhone’s gaming prowess is pretty much at par, if not superior to PSP.

However, if Sony unwraps something special at this Gamescom in couple of days, Marcus’ statement could actually be true.

[Via Techland]

UPDATE: The offer below is applicable to consumers in Europe. For American PSPgo buyers, Sony is giving LittleBigPlanet, Ratchet and Clank: Size Matters and SOCOM: Fireteam Bravo 3 as free downloads. This offer runs through March 31, 2011.

Sony just went ahead and announced to offer 10 free games with purchase of your PSPgo. The titles will be available for download from the PlayStation Store and will be applicable to all PSPgo buyers who bought their console from April 1 till September 30.

Users can claim the games by downloading the PSPgo theme from the PSN’s latest category, after which the user will receive an email containing the free voucher code.

The 10 free games are:

Assassin’s Creed: Bloodlines
Grand Theft Auto: Vice City Stories
Gran Turismo
James Cameron’s AVATAR
LittleBigPlanet
MotorStorm Arctic Edge
Need for Speed SHIFT
Pursuit Force: Extreme Justice
2010 FIFA World Cup South Africa
Wipeout Pure

[Via PSBlog]

LG has joined hands with Marvel Studios to cross promote the upcoming movie, Iron Man 2 along with its upcoming powerful Android phone, Ally. Of all the marketing initiatives adopted by LG, the most interesting will be the bundling of an Augmented Reality-enabled Iron Man 2 comic book. Additionally, LG will launch a microsite to allow downloading of the AR app, win movie tickets, phones and other LG products.

LG Ally is expected to come on Verizon and will supposedly feature a slide-out QWERTY keyboard, 1GHz Snapdragon processor, 3.5-inch AMOLED touchscreen display and 5MP camera with 720p video recording.

Press Release

[Via PhoneArena]

Danish toy manufacturer, LEGO today announced to roll out its augmented reality Digital Boxes to its shops worldwide. The Digital Box was created metaio and what the box does is that it allows buyers to know what the LEGO toy will look like after construction. Buyers need to place the LEGO product in front of the Digital Box and the software automatically augments showing 3D animation from all the angles.

LEGO claims “purchase decisions at the point of sale are mostly driven by the excitement of customers about a product” and augmented reality helps to take it on a new level.

Watch the video below to see how it works.

So what do you do when you’ve to show your laptop as one of the toughest from the competition? Transform them into bus seats, of course. Lenovo and its creative agency in Germany thought of this unconventional idea to attract sales dialogues by highlighting the rugged feature of ThinkPad notebooks. Needless to say, this caught attention of many and helped Lenovo to increase their quarter sales.

[Directdaily via Uberreview]

Hype sells products and this is what Sony Ericsson is trying to do. They’ve released a teaser video of their first Android-based device to build anticipation amongst consumers. Rachael aka Xperia X10/X3 is shown in pristine white from different angles with the clip ending to reveal its November 3 unveiling date.

PS: If you can’t wait to see the full face, the previous leaks should suffice your need.

Sony Ericsson What’s Next

Sony Ericsson tried their best to put up a teaser for an upcoming Android Xperia phone but alas, their tease was shortlived. The “What’s Next” teaser asked readers to check back on November 3 but eager sleuths at SE-Blog quickly checked the source that had a mention of Rachael. While most of the traces have been wiped out, you can still see the Sony Ericsson home page link with Rachael in it.

If that was not enough, Sony Ericsson’s South African outlet totally nailed it by confirming the teaser site for Project Rachael (the tweet has been deleted).

Rachael or Xperia X10/X3 has been leaked quite a few times before and is rumored to have 4-inch touchscreen display, quad-band GSM, 8MP camera with autofocus and LED flash, A-GPS, 3.5mm AV connector, Wi-Fi and microSD slot.

Sony What’s Next