Archive for marketing
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You are browsing the archives of marketing.
We’ve witnessed various marketing ploys by Samsung to promote their devices but this is the first time they’ve used an anagram to tease an upcoming Galaxy device. Samsung Mobile’s official twitter account sent a cryptic tweet yesterday night saying “Destination: tgeltaayehxnx,” which is an anagram of “the next galaxy.” Furthermore, Samsung has also setup [...]
Gotta love Nokia for their bold marketing. First they poked RIM with their Whatsapp messaging campaign and now they’re back trying to do something similar against Apple. iPhone 4 made its way out in India today and so did Nokia’s new “iDoalotmore” campaign. As the name goes, Nokia tries to undermine Apple’s iDevice by [...]
We’ve seen companies tying up with movie production houses to roll out special edition products but Kingston has announced to launch couple of their products with special packaging. Anyways, if special packaging is what interests you, Kingston has collaborated with 20th Century FOX to launch RIO-themed packaged DataTraveler 101 4GB USB Flash drive and [...]
AMD, owners of ATI have decided that they’ll drop the ATI brand name by end of this year. This decision is a result of an internal marketing research done by the company that claims that AMD is perceived as a superior brand than ATI. Moreover, AMD is said to be competitive than ATI when [...]
Sony has released a new advertisement for its PSP gaming console. The ad takes a shot at Apple’s iPhone as a gaming platform where Marcus the cool dude with PSP claims iPhone isn’t built for “big boy gaming.” I’m not sure if he’s right because having played on both the platforms I think iPhone’s [...]
UPDATE: The offer below is applicable to consumers in Europe. For American PSPgo buyers, Sony is giving LittleBigPlanet, Ratchet and Clank: Size Matters and SOCOM: Fireteam Bravo 3 as free downloads. This offer runs through March 31, 2011. Sony just went ahead and announced to offer 10 free games with purchase of your PSPgo. [...]
LG has joined hands with Marvel Studios to cross promote the upcoming movie, Iron Man 2 along with its upcoming powerful Android phone, Ally. Of all the marketing initiatives adopted by LG, the most interesting will be the bundling of an Augmented Reality-enabled Iron Man 2 comic book. Additionally, LG will launch a microsite [...]
Danish toy manufacturer, LEGO today announced to roll out its augmented reality Digital Boxes to its shops worldwide. The Digital Box was created metaio and what the box does is that it allows buyers to know what the LEGO toy will look like after construction. Buyers need to place the LEGO product in front [...]
So what do you do when you’ve to show your laptop as one of the toughest from the competition? Transform them into bus seats, of course. Lenovo and its creative agency in Germany thought of this unconventional idea to attract sales dialogues by highlighting the rugged feature of ThinkPad notebooks. Needless to say, this [...]
Hype sells products and this is what Sony Ericsson is trying to do. They’ve released a teaser video of their first Android-based device to build anticipation amongst consumers. Rachael aka Xperia X10/X3 is shown in pristine white from different angles with the clip ending to reveal its November 3 unveiling date. PS: If you [...]
Sony Ericsson tried their best to put up a teaser for an upcoming Android Xperia phone but alas, their tease was shortlived. The “What’s Next” teaser asked readers to check back on November 3 but eager sleuths at SE-Blog quickly checked the source that had a mention of Rachael. While most of the traces [...]
Apple released the Elimination ad that takes on the Laptops Hunters campaign. Apple didn’t defend the Mac prices (which was Laptop Hunter’s distinguishing point) but instead attacked PC’s weak points like slow processor, crash and virus prone et al. The ad shows Megan, a potential computer buyer who wants to have a fast processor, [...]
Microsoft continues its price assault on Apple and its not the laptops they are targeting now. The new ad shows Wes Moss, a Certified Financial Planner comparing the price of songs bought on iTunes and Zune Pass, Microsoft’s subscription based service. He claims a 120GB iPod takes $30,000 to fill up to its capicity [...]
Ok, with another ad being released under the Laptop Hunters campaign, I now believe that these are more of HP ads rather than Microsoft ones. Seriously. The new ad shows Sheila, a filmmaker who wants a powerful laptop to handle her filmmaking. Any guesses which one she picks? It’s a freakin’ HP one! HP [...]
We would have liked if Apple spoofed Microsoft’s Laptop Hunter ads but it looks like they are reserving their replies for Laptop Hunter ads via other mediums. Four ads were released and as with every other Get a Mac ad, these are cool, witty and enjoyable. [Apple via 9to5Mac]