Tech Ticker

You are browsing the archives of marketing.

 
So what do you do when you’ve to show your laptop as one of the toughest from the competition? Transform them into bus seats, of course. Lenovo and its creative agency in Germany thought of this unconventional idea to attract sales dialogues by highlighting the rugged feature of ThinkPad notebooks. Needless to say, this caught [...]

 
Hype sells products and this is what Sony Ericsson is trying to do. They’ve released a teaser video of their first Android-based device to build anticipation amongst consumers. Rachael aka Xperia X10/X3 is shown in pristine white from different angles with the clip ending to reveal its November 3 unveiling date.
PS: If you can’t [...]

 
Sony Ericsson tried their best to put up a teaser for an upcoming Android Xperia phone but alas, their tease was shortlived. The “What’s Next” teaser asked readers to check back on November 3 but eager sleuths at SE-Blog quickly checked the source that had a mention of Rachael. While most of the traces have [...]

 
Apple released the Elimination ad that takes on the Laptops Hunters campaign. Apple didn’t defend the Mac prices (which was Laptop Hunter’s distinguishing point) but instead attacked PC’s weak points like slow processor, crash and virus prone et al.
The ad shows Megan, a potential computer buyer who wants to have a fast processor, big [...]

 
Microsoft continues its price assault on Apple and its not the laptops they are targeting now. The new ad shows Wes Moss, a Certified Financial Planner comparing the price of songs bought on iTunes and Zune Pass, Microsoft’s subscription based service. He claims a 120GB iPod takes $30,000 to fill up to its capicity while [...]

 
Ok, with another ad being released under the Laptop Hunters campaign, I now believe that these are more of HP ads rather than Microsoft ones. Seriously. The new ad shows Sheila, a filmmaker who wants a powerful laptop to handle her filmmaking. Any guesses which one she picks? It’s a freakin’ HP one! HP HDX [...]

 
We would have liked if Apple spoofed Microsoft’s Laptop Hunter ads but it looks like they are reserving their replies for Laptop Hunter ads via other mediums. Four ads were released and as with every other Get a Mac ad, these are cool, witty and enjoyable.

 
[Apple via 9to5Mac]

 
It’s not the peppy Lauren or technical savvy Giampaolo but this time, Microsoft goes for a mother (Lisa) and an 11 year old son (Jackson) pair. With a budget of $1500, the duo checks out a series of laptops including the Mac but ditches it because they come small with that kind of money. They [...]

 
Microsoft has released the second ad from its Laptop Hunters series. This time it’s Giampaolo who is more technically savvy and emphasizes on value for money rather than paying more for a brand. Needless to say he picks up a PC (HP again!) because he felt Macs are pricey because of its aesthetic appeal.

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion
 
We know this already but Microsoft has officially declared that owning an Apple product is only possible when you have extra cash to blow off. Lauren has $1000 to spend on her laptop packed with a decent configuration. No prizes for guessing who will win to [...]

 
Dell has let loose another teaser of its sleek and sexy Adamo laptop. The video shows off robots cutting out unibody metal sheet to create the laptop. Needless to say, we can’t wait to have our hands on this one. For live pictures, click here.
Dell Adamo

 
My skepticism about this ploy doesn’t matter because Samsung India thinks giving out a mid-range phone with every purchase of a laptop will help them spur the notebook sales. The phone that will be offered to the consumers is J700 slider phone valued at Rs. 6,089. I don’t know if we can say it as [...]

 
Steve Ballmer or Steve Jobs – that depends on which company you camp for but the ad from T-Mobile for G1 hits a homerun with this one. The ad will not only get some attention from Google enthusiasts but as well as from Apple and Microsoft fanboys. You know, after watching this ad, we think [...]

 
Microsoft has released the second installment of its I’m a PC campaign. After Kylie showing her skills or rather the ease of use of Windows, here is 7-year old Alexa who creates a panaromic image in just a few clicks, all thanks to Windows. Don’t worry, MS will eventually reach your age too!

 
Dell has got a new teaser up and running on Adamo’s website. The teaser as you would expect, is a teaser which reveals nothing but asking users to signup for the Adamo ‘love story’.
Dell unveiled Adamo last month at the CES and it was sort of a cold launch with just the prototype being displayed [...]