Archive for marketing

You are browsing the archives of marketing.

Samsung teaser counts down the Next Galaxy with an anagram

  We’ve witnessed various marketing ploys by Samsung to promote their devices but this is the first time they’ve used an anagram to tease an upcoming Galaxy device. Samsung Mobile’s official twitter account sent a cryptic tweet yesterday night saying “Destination: tgeltaayehxnx,” which is an anagram of “the next galaxy.” Furthermore, Samsung has also setup [...]

Nokia takes a jab at Apple with “iDoalotmore” campaign

Nokia takes a jab at Apple with “iDoalotmore” campaign

  Gotta love Nokia for their bold marketing. First they poked RIM with their Whatsapp messaging campaign and now they’re back trying to do something similar against Apple. iPhone 4 made its way out in India today and so did Nokia’s new “iDoalotmore” campaign. As the name goes, Nokia tries to undermine Apple’s iDevice by [...]

Kingston to sell Flash drive and ValueRAM with RIO themed packaging

Kingston to sell Flash drive and ValueRAM with RIO themed packaging

  We’ve seen companies tying up with movie production houses to roll out special edition products but Kingston has announced to launch couple of their products with special packaging. Anyways, if special packaging is what interests you, Kingston has collaborated with 20th Century FOX to launch RIO-themed packaged DataTraveler 101 4GB USB Flash drive and [...]

AMD will withdraw ATI brand from the market by year-end

AMD will withdraw ATI brand from the market by year-end

  AMD, owners of ATI have decided that they’ll drop the ATI brand name by end of this year. This decision is a result of an internal marketing research done by the company that claims that AMD is perceived as a superior brand than ATI. Moreover, AMD is said to be competitive than ATI when [...]

New PSP ad mocks iPhone

New PSP ad mocks iPhone

  Sony has released a new advertisement for its PSP gaming console. The ad takes a shot at Apple’s iPhone as a gaming platform where Marcus the cool dude with PSP claims iPhone isn’t built for “big boy gaming.” I’m not sure if he’s right because having played on both the platforms I think iPhone’s [...]

It’s official: Buy PSPgo and get 10 games free

It’s official: Buy PSPgo and get 10 games free

  UPDATE: The offer below is applicable to consumers in Europe. For American PSPgo buyers, Sony is giving LittleBigPlanet, Ratchet and Clank: Size Matters and SOCOM: Fireteam Bravo 3 as free downloads. This offer runs through March 31, 2011. Sony just went ahead and announced to offer 10 free games with purchase of your PSPgo. [...]

LG teams up with Iron Man 2 to market Ally Android phone

LG teams up with Iron Man 2 to market Ally Android phone

  LG has joined hands with Marvel Studios to cross promote the upcoming movie, Iron Man 2 along with its upcoming powerful Android phone, Ally. Of all the marketing initiatives adopted by LG, the most interesting will be the bundling of an Augmented Reality-enabled Iron Man 2 comic book. Additionally, LG will launch a microsite [...]

LEGO Augmented Reality Digital Box shows how your creation will look like (video)

LEGO Augmented Reality Digital Box shows how your creation will look like (video)

  Danish toy manufacturer, LEGO today announced to roll out its augmented reality Digital Boxes to its shops worldwide. The Digital Box was created metaio and what the box does is that it allows buyers to know what the LEGO toy will look like after construction. Buyers need to place the LEGO product in front [...]

Lenovo ThinkPads also doubles up as a bus seat

Lenovo ThinkPads also doubles up as a bus seat

  So what do you do when you’ve to show your laptop as one of the toughest from the competition? Transform them into bus seats, of course. Lenovo and its creative agency in Germany thought of this unconventional idea to attract sales dialogues by highlighting the rugged feature of ThinkPad notebooks. Needless to say, this [...]

Sony Ericsson teases Android-based Rachael on video

Sony Ericsson teases Android-based Rachael on video

  Hype sells products and this is what Sony Ericsson is trying to do. They’ve released a teaser video of their first Android-based device to build anticipation amongst consumers. Rachael aka Xperia X10/X3 is shown in pristine white from different angles with the clip ending to reveal its November 3 unveiling date. PS: If you [...]

SE asks What’s Next? The answer is Xperia X10/X3 (Rachael)

SE asks What’s Next? The answer is Xperia X10/X3 (Rachael)

  Sony Ericsson tried their best to put up a teaser for an upcoming Android Xperia phone but alas, their tease was shortlived. The “What’s Next” teaser asked readers to check back on November 3 but eager sleuths at SE-Blog quickly checked the source that had a mention of Rachael. While most of the traces [...]

Apple hunts Microsoft’s Laptop Hunters with the new ad

Apple hunts Microsoft’s Laptop Hunters with the new ad

  Apple released the Elimination ad that takes on the Laptops Hunters campaign. Apple didn’t defend the Mac prices (which was Laptop Hunter’s distinguishing point) but instead attacked PC’s weak points like slow processor, crash and virus prone et al. The ad shows Megan, a potential computer buyer who wants to have a fast processor, [...]

Microsoft bites Apple again, this time with Zune Pass

Microsoft bites Apple again, this time with Zune Pass

  Microsoft continues its price assault on Apple and its not the laptops they are targeting now. The new ad shows Wes Moss, a Certified Financial Planner comparing the price of songs bought on iTunes and Zune Pass, Microsoft’s subscription based service. He claims a 120GB iPod takes $30,000 to fill up to its capicity [...]

Another Laptop Hunter ad released

Another Laptop Hunter ad released

  Ok, with another ad being released under the Laptop Hunters campaign, I now believe that these are more of HP ads rather than Microsoft ones. Seriously. The new ad shows Sheila, a filmmaker who wants a powerful laptop to handle her filmmaking. Any guesses which one she picks? It’s a freakin’ HP one! HP [...]

Apple releases new Get a Mac ads

Apple releases new Get a Mac ads

  We would have liked if Apple spoofed Microsoft’s Laptop Hunter ads but it looks like they are reserving their replies for Laptop Hunter ads via other mediums. Four ads were released and as with every other Get a Mac ad, these are cool, witty and enjoyable.       [Apple via 9to5Mac]