Tech Ticker

So what do you do when you’ve to show your laptop as one of the toughest from the competition? Transform them into bus seats, of course. Lenovo and its creative agency in Germany thought of this unconventional idea to attract sales dialogues by highlighting the rugged feature of ThinkPad notebooks. Needless to say, this caught attention of many and helped Lenovo to increase their quarter sales.

[Directdaily via Uberreview]