As I am moaning on my Wii’s death in just a month, news from the stateside comes that it has surpassed sales of all the current gen consoles to take the throne of the highest selling console. According to NPD figures, Nintendo sold 666,000 units alone in June and around 11 million units since its launch. It is a commendable feat because it managed to overtake Xbox 360 considering it had a year early head start.
The reason behind this huge success of Wii is because of its target market. Nintendo targeted the casual gamers who are available in abundance while PS3 and Xbox 360 went for the niche hardcore ones. Ok, we know that already and it doesn’t matter much now as Nintendo is the one who is raking in more moolah than its competitors.