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By now, LG has understood that the Chocolate series is the cash cow for them. Integrating the Chocolate looks in different products automatically increases the visual appeal. We have already seen the projector and now its time for the music player. UP3 Flat (thats what its called) sports Chocolate style buttons and available in capacities ranging from 512MB to 2GB. I must admit, it looks more attractive than Shuffle but will it be able to capture the already iPod dominated market. I don’t think so considering the fact that it will be in Korea first with no other countries in sight. The 512MB will sell around 60000 Won ($65) and has features like retractable USB connector, voice recording.

Via Register]