Now LCD screen readable under bright sunlight

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Samsung has announced a new chip which enables a mobile LCD screen to be clearly readable under bright sunlight. The intelligent Display Driver IC (DDI) chip is integrated with the screen to make it visible in sun without consuming more battery. It is done using a special quality enhancement algorithm which can automatically sense ambient light and tune the backlight accordingly.

Samsung is planning to put this chip into mass production by the end of this year and expects a positive growth considering the wide use of mobile devices.

[Via Chosun]

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2 Responses to “Now LCD screen readable under bright sunlight”

  1. [...] Noile chip-uri vor echipa LCD-urile Samsung pana la sfarsitul acestui an. Samsung este, incepand cu anul 2002, cel mai mare producator mondial de LCD-uri pentru telefoane mobile, DAP-uri si PMP-uri, cu o cota de piata de 18.1% adica 1.37 miliarde USD. [Sursa: Tech Ticker] [...]

  2. [...] Mass production of this smart LCD screen will be started at the end of this year. So, it is feasable to expect for better screen in the coming cellular phones or maybe laptops. [via Tech Ticker] [...]

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